Challenge:
Drive high-intent leads for a service business with limited budget.
Approach:
- Built call-focused Search campaigns
- Optimized ads for mobile and peak call hours
- Used search term mining to eliminate wasted spend
Results:
- 604 clicks
- 34.7K impressions
- 94 conversions (calls/leads)
- PKR 41.6K spend
- Strong cost-per-lead performance