Case Study 2: High-Volume, Low-CPC Google Ads Campaign (Pakistan)

Challenge:
Generate massive traffic volume while keeping CPC extremely low in a competitive market.

Approach:

• Intent-based keyword structuring (exact + phrase)
• Aggressive negative keyword strategy
• Continuous CTR and Quality Score optimization

Results:

• 124K clicks
• 3.61M impressions
• Avg CPC: PKR 8.53
• PKR 1.06M spend efficiently utilized