Challenge:
Scale paid traffic and conversions while maintaining cost efficiency across long-term campaigns.
Approach:
- Built and optimized Search-led campaigns with tight keyword control
- Improved Quality Scores via ad relevance and landing page alignment
- Continuous bid, keyword, and search term optimization
Results:
- 304K clicks
- 16.3M impressions
- 1,540+ conversions
- £144K ad spend managed
- Sustained growth across multiple years